Property Marketing in London
Showcasing your home to maximise its potential is more than just placing it on a web portal with pretty pictures and floorplans, especially when market conditions are difficult! The principles, however, are the same. We are selling a lifestyle as well as a property so knowledge of each road, block, building and house as well as the amenities that are close at hand and around it, are vitally important ingredients to help achieve the best possible prices and inform potential buyers and tenants all that the local area has to offer.
To support this knowledge we need to have the best marketing and these are some of the steps we take to ensure your property reaches the widest possible audience.
Built for the consumer for ease of use and to get to property listings quickly and efficiently, backed up with tips, guidance and local knowledge to help customers get the whole picture, either a little or a lot. We also maximise our traffic via Google by working with highly rated SEO specialists to make sure we are appearing on the most important and relevant searches for property online. We generate over 5,000 visitors to our site every month and that continues to rise.
Hudsons utilise two of the leading property portals in Rightmove and OnTheMarket, both of which attract huge amount of visitors to their sites. We also pay for premium adverts to make sure we can highlight properties to enhance their hit rate and pages viewed.
Twitter, Facebook and LinkedIn are some of the channels we operate in order to maximise every element of Hudsons marketing. From young to old we interact with everyone who is interested in property and target those looking to transact within London’s prestigious West End.
Located on the busy intersection between Charlotte Street and Rathbone Place, our triple paned “Hudsons wall” enables us to showcase a wide range of properties with eye catching advertising which enables us to continue to attract the window shoppers who cannot help but stop and look at property.
Word of mouth referrals and recommendations help us continue to thrive in the West End and this can only be achieved by being excellent at what we do. This is another tool which we monitor regularly with net promoter Score. Buyers, tenants, sellers and landlords are all recommended to us each week, month and year as the Hudsons team continue to go above and beyond at every opportunity.
Other countries may seem a long way away but when there is a huge appetite from Asia and beyond you have to be able to attract, liaise and have trusted people on the ground who can make them feel a lot closer. Hudsons also actively visit, interact and make new relationships with high net worth individuals as well as property specialists in these areas. This helps us stay ahead of our competitors in finding buyers in other countries but more importantly bringing London’s West End close to them.
We are very proud of our offices here, they are located right within the heart of Fitzrovia, with high ceilings, large sash windows and decorated to a high standard to provide the best, friendliest and most professional environment to transact property in the West End. Our location alone attracts a huge number of enquiries which helps us stay one step ahead.
Dealing in office rentals and investment allows us to mix with some very high net-worth individuals who not only need office space but often require residential space too, from a one bedroom flat to rent as a pied-à-terre or a large house to buy to be close to the office with their family. Utilising this knowledge is another significant boost to enquiries and a reason why we achieve the best prices locally.
For many years now we have outsourced our photographs to professionals who are specialists in property photography. Getting the best shot from each room or external shot helps build the lifestyle which in turn creates enthusiasm from buyers and tenants wanting to live within each property.
No matter of the price, Hudsons will undertake floorplans for your property as these will give buyers and tenants the best idea as to whether a space will work for them or not without actually viewing the property. we cannot believe we ever did without them in the first place…
These are available on mainly new properties that have been finished. They enable buyers from outside of London who cannot find the time to get to see the property themselves to get a real experience of how the light falls, how the rooms feel and an opportunity to see through their eyes as a tenant or owner.
Hudsons are often quoted by property journalists for their take on what is happening when the latest bit of property news, change of legislation or property price report hits the headlines. This along with specific tailored stories of the properties we represent often allows us to grab front pages of magazines or editorial in national newspapers. Being alert to opportunities and seeing each property having its own story and how a reader might want to see this is all part of our PR working to enhance, be different and get properties seen more than others elsewhere.
Our research suggests that customers still enjoy sitting down and reading a physical copy of a magazine, especially one full of property and dreaming of their next aspirational move. Magazines specialising in property are still a productive source of enquiry although not as potent as years gone by, however with our great branding and ability to showcase each property to its very best potential we are still able to attract buyers and tenants to contact us. With the ability to tailor each property we are also able to look at non industry specific magazines to pull the right buyer who perhaps does not know they are thinking of moving themselves yet!
National and London based advertising was certainly, until the arrival of the internet, the main source of enquiry and like magazines we can tailor each property to the appropriate advertising campaigns. We have found that the Evening Standard in London and the Financial Times, The Times and Sunday Times reach many thousands of the right type of buyer, adding to the diversity of enquiries we receive.
Hudsons feature regularly in the Diary of an Estate Agent section within the Evening Standard’s Homes and Property supplement, given away free every Wednesday to almost a million people at train and tube stations around the capital. This creates fantastic brand awareness and helps us to be seen as the voice of property in London’s West End.
We believe in producing a small but informative publication to advise potential customers and the general public about what is happening in their neighbourhood. A publication that informs residents of local events, new places to explore, updates on the property market within their area as well as showcasing properties in our areas of expertise, Fitzrovia, Bloomsbury, Soho, Covent Garden and Marylebone. It is also a way of illustrating how seriously we take our role within the local community and help past and present customers enjoy some of the West End’s finest shops and restaurants at discounted prices. This all helps to build awareness that Hudsons is the number one go-to agent. This all comes back to the local knowledge that helps us generate great prices for our customers.
We are constantly exploring new and innovative ways to attract new business and provide our customers with an improved service. Our distinctive brand and attention to detail and commitment to quality affords us a strong platform to do this and we monitor market trends, response to campaigns and regularly consult with leading industry experts to ensure our marketing is targeting the best audience for each property.
Our experience working with Hudsons was excellent. From our first meeting to completion (which was unusually swift!), we had a harmonious, mutually respectful relationship. We wouldn’t hesitate to recommend them.
I was happy to use Hudson’s as I have lived in the area for many years and so got to know the area and the companies I would wish to do business with and Hudson’s was one of those companies. As they are a local company, and have been here a long time, they know the area and its specific details, it’s history along with its future and character. When you’re looking to sell a property there are so many factors to take into account and Hudson’s did tick all the boxes as far as I was concerned. So I sat back and let them do all the promotion and selling and my flat sold quickly. I have no hesitation in recommending Hudson’s to potential buyers and sellers.
Unlike any other, Margaret has been professional, transparent, and realistic, in helping me to find and buy a property. She was pivotal in the on-going transaction between me (the buyer), my solicitor and the vendor and his solicitor towards the purchase of the property. As a mediator between buyer and vendor and their solicitors, she was never intrusive but always kept everyone engaged, professionally, a very distinctive feature as most other estate agents tend to be pushy and down right rude! It is people like her who will always shine in your business given most things now can be retrieved from the internet; she has something extra to offer in ways I have described above that an internet website can never do. This survey does not accurately explain the excellent service provided by Hudson’s Margaret Connerty.
In the buying, selling and letting of property in London: Covent Garden and Fitzrovia particularly, none can compare to the personal attention of Hudsons. In well over a decade, the wise guidance, knowledge and accessibility of it's founder Jonathan Hudson has been to me a constant. His loyal staff are polite and prompt in response, with Hannah Copues and Sandrine Locatelli impressively informed and helpful with regard to maintenance and lettings; keeping me in the loop at all times. In other words they inspire trust. A vital ingredient if one is unable to be on hand. As with Sherlock Holmes, Hudsons are always on the case.
We recently put a bid in on a property but were unfortunately unsuccessful, nevertheless I just wanted to write a big thank you to Margaret and to let the Principal of the Company know how great she was. Throughout the process she bent over backwards to help us, opening the property at various times and was always very knowledgeable and very helpful. She even stayed late one night beyond her finishing time at the property so we could get some measurements done. I was really impressed with her work, and when the time does come for me to buy a property, will have no hesitation in approaching Hudson's first as a result of her efforts. I am really very grateful for all her help.
I take the opportunity of this email just to let you know that Sandrine Locatelli is a great value employee in your agency. She helped me to find my first flat very quickly - and she was absolutely amazing during the last three weeks, in an emergency situation. I complain when I m not happy (French origins) - but I think it's also important to emphasize people's qualities when they're efficient. Great service is high value and she offered me great service, in complicated conditions.
I am so impressed by the property management service that Hudson's are providing me with. As it was the first time I was using a property manager for my rental investment I was nervous about who to go to. I am currently living in the US so I wanted and needed a company who were really on the ball and who made sure my tenants were always looked after, if and whenever they had a question or problem. I have come to believe that Hudson's is a highly professional property management company with a very polite and hard-working staff. I would recommend them to anyone looking for help with their rental property.
I have used many estate agents down the years and I have not always been impressed. Hudsons and Simon Bray in particular have been something else.They provided honest , informed advice and maintained excellent communications throughout. They found a buyer in a difficult market (from Singapore) and nurtured the buyer ensuring the sale went through even when things became difficult. They liaised outstandingly well with other professionals on both sides. I am immensely grateful.
It is my pleasure to recommend Hudsons as a lettings agent for any individual or company searching for the ideal location in the West End for their business situation. As a member of the Finance Committee for a church in Marylebone it was imperative for me to find new tenants for our investment property following the vacation of a long term tenant