Designed by Foster + Partners, Principal Tower signifies the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across London. Part of the Principal Place mix-use scheme that occupies the entire city block at the heart of London's financial district and technology hub. 600,000 sq. ft. of prime office including anchor tenant Amazon, 20,000 sq. ft. of boutiques, cafes and restaurants as well as a lively half-acre piazza will become the place to live, work and play for the City's coolest and brightest crowd. Stepping in from the impressive landscaped piazza, guests will be greeted by the friendly concierge stationed round the clock at the equally stunning overheight lobby. Residents also benefit from amenities that include a lap pool, spa, a state- of-the-art gym, cinema, and a private lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.