Introducing 101 on Cleveland: hotel-style sophistication in the heart of Fitzrovia

By Jo Fernández | 19th Nov 2021 | Blog | Hudsons News

Perfectly encapsulating New York loft-style living in a characterful location, 101 on Cleveland is a new residential development in the heart of ever-evolving Fitzrovia. But while the Big Apple’s lofts are vast industrial spaces turned high-end homes, this gleaming development turns an unloved pocket of W1 into a residential retreat. And these luxurious apartments aren’t cold commercial conversions either.

Developed by London-based Dukelease, along with international Art-Invest Real Estate and ECE, the intriguing triangular site on the corner of Cleveland and Clipstone streets is made up of three contemporary new builds linked by gardens on the first floor. The materials nod to the nearby historic buildings, with chocolate-brown brick combined with modern metal, concrete, and stone. A combination of one, two, and three-bedroom apartments and penthouses are flooded with natural light, thanks to floor-to-ceiling windows, and high ceilings.

Enter through the hotel-like lobby, which features a 24-hour concierge and an impressive collection of art and books you or your guests can admire seated on a plush 1950’s style designer sofa or armchair. Once inside your apartment, interiors are naturally high-end and high-spec. Pad around in barefoot luxury on pale engineered timber chevron flooring, cook in your open-plan Miele-clad Italian kitchen - if you’re not out exploring the myriad of restaurants this bohemian neighbourhood houses - before showering in your oh-so-fashionable Crittall-style shower lined with immaculate porcelain tiles. Contemporary and classic blend to striking effect here.

The smaller details will woo homebuyers as much as the larger, with antique-style brass door handles engraved with 101, to nickel finishes in bathrooms and lots of energy-efficient LED downlights to keep things atmospheric, as day turns to night. All apartments have metal balustraded balconies, some overlooking that lofty London landmark, the BT Tower. If you want to be closer to the tower, the four lavishly-styled penthouses are topped with private roof gardens and a wraparound terrace, that’s in addition to the two or three en-suite bedrooms and a dressing room.

The decked, landscaped residents’ terrace has been designed as a peaceful retreat with a courtyard, lush foliage and outdoor seating. If you want plenty more green space, Regent’s Park with its 400 acres of Royal greenery is an easy stroll away.

Health and wellness are a huge part of modern life and residents won’t have to set foot outside the building to relax or rejuvenate, with a sleek fitness suite incorporating a Pilates and yoga studio, along with a seriously stylish sauna and steam room. Not only that, but there’s a fresh, white treatment room for massages in the privacy of your own block. With so many of us working from home at least part of the time, the inviting co-working space with luxe wallpapered walls offers a change of scene close to home.

In the mood for socialising? The members’ club-like Residents’ Lounge includes a private dining space dominated by a double-sided fireplace and mid-century modern style wood and brass bookcase. Did we also mention the sleek screening room? The private dining area is lined with sultry dark wood and velvety vintage-style furniture to sink into as you sip a cocktail or two from the antique mirrored bar and imagine you’re in an episode of Mad Men.

To arrange a private viewing or for further information about 101 on Cleveland, please contact Hudsons Property or call Simon on 0207 631 8708.


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